.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in financial backing annually, have actually raised nearly $360 million thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That slowdown is because of market concentration, heightened regulatory tensions, as well as economic uncertainties.ADWEEK spoke to five VCs that continue to purchase adtech providers, even with these challenges, concerning what they are actually trying to find as well as what they avoid. Possibly unsurprisingly, these capitalists are targeting opportunities in privacy-focused innovations and industry-specific places like linked television.